7 Up-to-Date Voice Search Statistics (+ 3 Best Practices)

With the rise of Alexa, Siri, and Cortana, people expected voice search to change SEO monumentally.

While the industry hasn’t experienced the massive shift everyone thought it would, there’s still a lot to learn about optimizing for this way of searching.

In this article, we’ll share seven of the most up-to-date voice search statistics.

We’ll explain what they indicate and finish with some best practices that capitalize on the most recent evidence.

7 Up-to-Date and Verified Voice Search Statistics

Marketers rely on up-to-date statistics to make strategic decisions.

Unfortunately, most top-ranking guides cite old or invalid studies when it comes to voice search.

So we did our research.

Here are seven of the latest voice search statistics to help focus your digital marketing strategy:

1. 62% of Americans Use Voice Assistants and 36% Are Smart Speaker Owners

According to NPR and Edison Research, 62% of Americans 18+ use a voice assistant on any device. The latest Edison research also shows that 36% of Americans own smart speakers.

From Amazon’s Alexa to Apple’s Siri, voice assistants include:

• Voice-activated speakers
• TVs and remotes
• Smartphones
• Computers
• Laptops and tablets
• In-car systems
• Voicebots (artificially intelligent software within telephone systems)
• Virtual assistants within search engines (like Microsoft’s Cortana)

So why has over one-third of the U.S. population invested in these home devices? Here are the top three reasons:

• Entertaining kids
• Discovering new...