October 17, 2022  SEONews
Back

7 tips to turn Google’s Search Essentials into strategy – Search Engine Land

Google’s Webmaster Guidelines have a new name – Google Search Essentials.

The new guidelines tell us what is important to focus on when it comes to performing well in Google search.

Much of what moved the needle in terms of SEO years ago is no longer effective.

What matters in SEO today are things like E-A-T, core update quality questions, product review questions, and whether content is helpful.

So what will give you the best chance of performing well as Google continues to refine and improve its ranking algorithms?

What follows are my thoughts on how you can build an SEO strategy around the Google Search Essentials documentation.

1. Don’t overlook technical SEO

You can do a lot of good things with technical SEO. This article discusses the importance of:

  • Optimizing site architecture.
  • Ensuring pages are crawlable.
  • Making sure pages are indexable.
  • Improving page experience.

I have seen many sites improve their search presence because of improvements made to help Google better…

Read Full Story: https://searchengineland.com/google-search-essentials-strategy-tips-388744

The post 7 tips to turn Google’s Search Essentials into strategy – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.



source: https://news.oneseocompany.com/2022/10/17/7-tips-to-turn-googles-search-essentials-into-strategy-search-engine-land_2022101733414.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.