7 Tips to Amplify Your Online Presence

What Is SEO for Nonprofits?

Search engine optimization (SEO) for nonprofits is the practice of increasing a nonprofit’s website visibility in search engine results pages (SERPs). To reach organic visitors who want to learn about the support and opportunities nonprofits offer.

Organic means traffic you don’t pay for. Which comes from people finding your content when they search for things using a search engine like Google.

For example, these NGOs show up when you search for “legal aid NGO in New York.”

Which likely brings them many organic visits.

Organic traffic helps nonprofits spread the word about their services, get more volunteers, and raise awareness about specific issues. More traffic also helps nonprofits attract donors and boost fundraising efforts.

Not to mention:

SEO can be a cheaper marketing method in the long run compared to paid ads and other channels.

It also builds trust by providing people with helpful content in their moment of need.

Understanding the Basics of SEO for Nonprofits

There’s more to SEO for nonprofits than just writing about the topics your audience cares for.

SEO also involves keyword research, on-page optimization, and technical SEO. And many other advanced tactics and strategies.

We’ll go over these components to help you understand how they work together to boost your organic traffic.

Keyword Research for Nonprofit SEO

Keywords are the terms people use when searching for specific information in search engines.

For instance, searchers...