7 Strategies for Creating Epic Content That Converts

Creating content is easy. Anyone can type up a quick blog article or social media post about a product they’re selling. The hard part comes with getting the reader to take adesiredaction (such as buying a product or joining your email list), which is also known as a conversion event.

Turning your content into a conversion machine first begins with understanding your target audience.

Knowing what your customers are searching for, what resonates with them, and addressing their specific needs should be a key part of your content marketing strategy.

Follow this guide to learn how to create content that converts.

Research Your Audience

Epic content begins with audience research. The more you know about your ideal market, the better you’ll be able to exceed their needs and convert them to customers.

Semrush’s State of Content Marketing 2023 report found that audience research is a top factor in content marketing that converts.

You need to focus on three key things:

• Know your customers’ pain points: This information allows you to tailor your message and offer relevant solutions. Let’s say your customers have a hard time finding a mattress that doesn’t cause neck or back pain. In this scenario, your website content could revolve around the different types of mattresses out there and how to choose one that offers both comfort and support.
• Speak their language: Write in a tone and style that resonates with your audience to ensure your message gets across as intended. For...