7 Steps to Grow Your Traffic & Sales

Content marketing has become one of the best (and most cost-effective) ways to get traffic to a website. When done right, the traffic keeps coming long after you stop actively promoting it.

If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this is the guide foryou.

I’ve personally grown blogs to over 250,000 monthly visitors, and I’ve worked with dozens of clients in the e-commerce space to help them do the same. Here’s an overview of my seven-step process to starting and growing an e-commerce blog.

But first…

Creating a blog has a whole host of benefits for e-commerce websites:

• It can help you move visitors along your marketing funnel so they eventually buy.
• You’re able to rank highly for keywords on Google that your product pages could never rank for but that are still important for building brand awareness and finding customers.
• It can help you grow your email list.
• You’re able to continue to get traffic without constantly spending money onads.
• It provides many opportunities to link to your product and category pages to help them rank better on theSERPs.

If you don’t know what some of these things mean, don’t worry—I’ll explain them along the way. But for now, let’s take a look at some e-commerce blogs that are working well right now so you can see the endgoal.

Examples of successful e-commerce blogs

Three of my favorite examples of e-commerce...