7 Popular White Hat Link Building Techniques (That SEOs Are Still Using Today)

Every year, the SEO agency Aira conducts a State of Link Building survey.

In the most recent edition, 270 SEOs voted for the link-building techniques they still usetoday.

Let’s look at how to do these seven tactics.

Also known as creating link bait, the goal is to create something so valuable and interesting that other people want to link toit.

How to doit

There’s no surefire way to do this. If it was so easy, everyone would be doing it. That said, there are ways to find link-bait ideas. One way is to piggyback off what’s already working for your competitors.

Here’s how:

1. Go to Ahrefs’ Site Explorer
2. Enter your competitor’s domain
3. Go to the Best by links report

This report shows which of your competitors’ pages attracted the most backlinks. Eyeball the list to see what topics and formats resonate in your industry.

For example, data studies and statistics are popular in the SEOniche:

If you’re in this space, you can probably attract links to this kind of content, too.

Just remember that creating content “designed to entice links” doesn’t mean you’ll automatically get them. People won’t magically find your content and link to it. You promote it. Learn how to do that in my content promotion post.

This technique is about looking at how your competitors get links and how you can do the same for your website.

How to doit

First, you’ll need to check the backlink...