7 Marketing Objective Examples (+ How to Set Yours Right)

The hard truth about marketing objectives is that you shouldn’t look at a few examples and choose those that seem to fit the best. The examples should only be used as inspiration.

It’s on you to set specific marketing objectives because every business is different and the highest priority needs in marketing change over time. Deciding where your marketing focus should be for the year ahead is an essential part of every marketing plan.

In this article, we’ll dive into examples of great marketing objectives, including ways to measure them. It’s then followed by the best practices you should apply to either adjust those examples according to your needs or come up with your own marketing objectives from scratch.

But first…

Marketing objectives are specific and realistic outcomes that your company wants to achieve with its marketing efforts over a certain period of time. They guide what you should focus your marketing activities on, most commonly for the yearahead.

Great marketing objectives provide benchmarks to evaluate your marketing performance, which is key to making changes to your marketing strategy andplans.

Let’s dive into the examples.

Coming up with a good marketing objective is one thing. Being able to properly track the progress toward it is another.

That’s why each point here contains a short “How to measure it” section pointing you toward metrics, KPIs, and...