7 key 2024 search trends to watch and 3 top priorities – Search Engine Land

In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat).

Google’s new AI model, Gemini, is its largest and most advanced, capable of understanding text, code, audio, images and video. We expect to see its full potential unleashed on Google Search in 2024.

Meanwhile, Google continues to stress the importance of quality and experience while using AI models as a key component of ranking and re-ranking. Google released several algorithm updates this year around the quality of content and page experience.

Using AI is acceptable to Google for generating content as long as it is highly relevant and offers value. Still, don’t expect thin, AI-generated content with little or no value to easily earn long-term SERP visibility.

A topical, entity-first strategy is now a competitive advantage. Strengthening the technical foundation of your platform to improve…

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source: https://news.oneseocompany.com/2023/12/21/7-key-2024-search-trends-to-watch-and-3-top-priorities-search-engine-land_2023122153763.html

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