7 Inspiring Content Marketing Examples (And Why They Worked)

Everyone says content marketing is great, but what are some really good examples that actually delivered?

To answer this question, we’ve put our Content Explorer to work. These seven examples came from filtering over 6.2B live pages in English by organic traffic and referring domains.

We will also share our short analysis of why these examples came out sowell.

Estimated monthly organic traffic: 5.1M
Backlinks: 3.7K from 1.8K domains

Adobe. In case you’ve heard about its product but haven’t heard about the company, it’s responsible for putting the “photoshopped” in “this photo looks totally photoshopped.”

Its claim to fame on this list is a tool that automatically removes the background from any pic for free so you don’t have to. If you’ve ever tried to do this manually, you’ll know why such a tool is a lifesaver.

Why it worked

Millions of people search for a solution like this every month, and Adobe ranks in the top three everytime.

To illustrate, here are some of their top-performing keywords and their search volume in the U.S.alone.

This site gets most of the traffic from India, where demand is even higher.

Naturally, it’s thought about a conversion path. Removing the background is free. But in case you need to resize the image too… Adobe always has a plan (pun intended).

Estimated monthly organic traffic: 2.8M
Backlinks: 20.9K from 10.3K domains

This content marketing example is so effective that someone built an entire business onit.

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