7 Google News SEO Tactics To Help Your Content Rank

You don’t have to be a dedicated news site to appear on Google News channels. But you need to follow specific search engine optimization methods to be in with a chance.

In this article, you’ll learn where Google News stories feature and how algorithms select them. Then we’ll cover seven Google News SEO tactics to help your content appear as a suggestion.

What Is Google News and Where Does It Appear?

Google News is a news aggregator service that collects and displays articles on its channels.

In other words, it uses technology to find and organize relevant stories from many different sources. Then it shows those stories to people likely to find them interesting or useful.

Here’s what the Google News landing page looks like:

Google sends users to newsworthy sites 24 billion times every month.

But Google News stories don’t only appear here on the Google News app and website.

They also appear on Google Search, in the “News” tab or “Top Stories” on the search engine results page (SERP).

Google Discover, a personalized feed for content discovery, hosts news stories as well.

The Google Trends landing page shows news stories under trending search terms.

YouTube’s “breaking news” and “top news” sections host this content, too.

Finally, Google’s virtual assistant software can read you news stories.

Google can find your content through regular website crawlers. Or you can submit it directly using Google’s Publisher Center. (We’ll cover that in more detail soon.)

How Does Google...