7 Free Steps to Market Your Bootstrapped Startup – Entrepreneur

You don’t have to spend money to make money. Here’s one marketing playbook that works without taking a dime of outside capital or spending your own.

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Great businesses are built by creating a quality solution to a top-of-mind problem and effectively taking that solution to market. It’s much tougher to do when you’re a bootstrapped startup — a new venture that isn’t taking outside investment. But it’s still doable.

Here’s the seven-step marketing playbook to build your audience, create sales opportunities, and, over time, scale your marketing pipeline — all on a minuscule or non-existent budget.

1. Build a website to capture bottom-of-funnel interest

You have to solidify the bottom of your funnel before the top. Otherwise, any interest you create will leak out. Customers will choose a competitor, an alternative solution or simply do nothing.

Your website does not have to be fancy — it can even be a single page — but it must…

Read Full Story: https://www.entrepreneur.com/article/427733

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