7 Ecommerce Link Building Strategies That Work in 2023

What Is Ecommerce Link Building?

Ecommerce link building is the process of getting other websites to link back to your ecommerce site. The primary goal is to increase your store’s ranking in search engine results pages (SERPs).

Here’s what a link to an ecommerce brand looks like from First We Feast:

Links back to your site are known as “backlinks” (also called inbound links). Each backlink is like a vote of confidence. They suggest to search engines like Google that another site vouches for you.

As a collection, backlinks make up your “backlink profile.” In general, the stronger your backlink profile, the better your search performance.

The result?

• Improved credibility
• More traffic to your store
• Increased sales

Let’s look at seven proven ecommerce link building tactics to earn quality links from trusted sources.

1. Publish High-Quality Blog Content for Specific Keywords

High-quality content—like well-written and useful blog posts—is a proven way to improve SEO rankings and increase conversions.

But that’s not the only use for an ecommerce blog. Blogging is a great way to generate backlinks over time.

Attach a blog to your online store. Then, write articles that target search terms relevant to your product or service.

Let’s say you sell surfboards.

You could write a blog post on “best surfboards for beginners,” and include several boards that you sell.

Just like this post by Lush Palm:

When beginner surfers are looking for their first board on Google, they come across...