7 Content Marketing Tips For Financial Services Brands – Search Engine Journal
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Multiple challenges surface when creating content for a finance company.
Dealing with legalities tops the list, but there’s more. Much more.
In working with multiple companies in the financial sector and ghostwriting for top investors/financial CEOs in the pages of Forbes and other business magazines, I’ve had my share of difficulties.
Below, I share challenges marketers face when creating content for financial services brands – with a sharp focus on written content – and solutions to those challenges.
But first, let’s discuss what should guide your focus when creating content within the financial industry: Google’s YMYL and E-A-T concepts.
Understanding Google’s YMYL/E-A-T Content Guidelines For Finance
In the wake of the censorship uproar, Google took precedent to create special algorithmic considerations for…
Read Full Story: https://www.searchenginejournal.com/content-marketing-tips-finance/439467/
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