7 Common Google Analytics 4 Configuration Mistakes To Avoid – Search Engine Journal
Analyze user behavior across almost all of your organic queries inside of GA4. See which organic keywords generate engagement, conversions and revenue.
If you had a chance to read previous guides we’ve published on Google Analytics 4 (GA4), you probably know that it is not a plug-and-play analytics tool like Universal Analytics was.
There is a lot of information one needs to absorb in order to be able to set up GA4 properly, and time is ticking.
With GA4 being a more complex tool, it’s easy to make mistakes that can hinder the accuracy and reliability of the data collected.
In this article, we will explore five common Google Analytics 4 mistakes that can easily happen and provide practical tips to avoid them.
1. Not Setting Data Retention Period
GA4 comes with a two-month data retention period by default, and you have the option to set it to 14 months. The retention period is applied to custom reports in explorations, whereas data in the standard reports never…
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source: https://news.oneseocompany.com/2023/05/29/7-common-google-analytics-4-configuration-mistakes-to-avoid-search-engine-journal_2023052945379.html
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