7 Brilliant Nike Campaigns Created With Effective Digital Marketing Strategies

The world-renowned sportswear giant Nike is currently at the top of its game. But as a leading sportswear brand, their huge success is no surprise. Each of Nike’s campaigns tells a different story and takes the audience on a journey, so we’ve collected some of the best Nike campaign examples to date to inspire your own.

Nike’s digital marketing strategy is supported by brilliantly successful advertising. The company not only sells products, but they also sell the emotional benefits of the products. In short, they sell the aspiration. This is the reason why the brand only shows the promoted product to the audience in a few of their campaigns: They appeal to emotions instead.

Build meaningful stories and captions

Nike campaigns are really effective. They focus on creating meaningful stories to build a loyal fan base. The brand truly triumphs by inducing emotion in the customer through “emotional branding”. Their carefully crafted advertisements aim to evoke specific feelings and place Nike products higher in the eyes of the customers.

Throughout its history, Nike has been known to tell its stories with a traditional tale of a hero who overcomes hardship, never gives up fighting and leads to glory in the end. In most cases, the enemy tells the hero that “You can’t”, but the tagline comes to the rescue and says “Just do it”.

Distribution strategy

It is undoubtedly important that your customers talk about your brand. Nike creates exciting experiences that people will talk...