63% of Small Retailers Anticipate Holiday Profit, While Corporations Expect Losses – Business Wire
Small retailers targeting Gen Z and Gen Alpha through social media should expect higher profits, according to Capterra’s SMB Holiday Retail Report
ARLINGTON, Va.–(BUSINESS WIRE)–Small and midsize businesses (SMBs) are optimistic about the holiday shopping season—a stark contrast to their big-box counterparts that have cut hiring and brace for excess inventory along with expected profit losses. Capterra’s SMB Holiday Retail Report reveals that more than half of SMB retailers predict higher profits this year due to an increase in marketing spend on targeting younger audiences through social media, advance supply-chain planning, and embracing hybrid store models.
“Whether consumer spending supports SMBs’ projections is an open question, though most retailers remain confident that they’ll enter 2023 with healthy holiday profit growth compared to big-box retailers.”
Gen Z and Gen Alpha are driving strong holiday sales for small retailers. Surveyed retail leaders expect…
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