6 Web Analytics Tools to Level up Your Site

Web analytics tools allow you to collect, analyze, and report website data. If you’re a marketer or a business owner looking to improve your site, these are the kind of tools youneed.

There are more website analytics tools than you’ll ever require. So here’s a list of the only six tools you’ll need based on the type of data you should be tracking.

Matomo tells you where your visitors come from, what pages they visit, and what they do on them. Ethically.

Matomo is a Google Analytics alternative designed with data privacy in mind. It protects your data owner and your visitors’ privacy.

Professionals value Matomo for its lack of data sampling (you can analyze all of your data), open-source code, on-premise hosting, and breadth of features.

Why you needit

When visitors come to your site, they perform all sorts of actions that can show you how effective your website is as a marketing tool.

Matomo will help you answer questions such asthese:

• Is your website traffic growing or declining?
• Where do your visitors comefrom?
• Which navigation paths do your visitors use (i.e., how do they find your most important pages)?
• How effective are your digital campaigns?
• How many visitors perform actions valuable to your business?
• What are the biggest bottlenecks for conversions and purchases?

In other words, Matomo provides fundamental website data that’s hard to do digital marketing without.

You may also need it for legal reasons. Google...