6 Ways To Target Seniors More Effectively In Digital Marketing – Search Engine Journal
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Digital marketing campaigns that neglect their senior audiences can end up missing key opportunities to expand the brand’s audience and engagement.
This can leave older adults an untapped market in numerous ways.
In fact, there’s even senior growth across social media, including Pinterest, leading searches such as “nomad normal.”
The Pinterest user base continues to expand, and adults are using this platform to shop with an 85% growth in recent months.
Are your current campaigns on Pinterest and other social media platforms genuinely reaching older audiences?
If not, this should be an area of focus. Older generations, those 50 and older, make up 51% of consumer spending and include 45% of all adults.
They spend more money than younger generations, and marketing strategies should reflect these statistics.
Here, you’ll…
Read Full Story: https://www.searchenginejournal.com/digital-marketing-seniors/420174/
The post 6 Ways To Target Seniors More Effectively In Digital Marketing – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/03/09/6-ways-to-target-seniors-more-effectively-in-digital-marketing-search-engine-journal_2022030915668.html
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