6 Top Tracking Tools & Metrics

What Is SEO Monitoring?

SEO monitoring involves tracking the visibility and ranking of your website. Then using those insights to optimize your SEO campaigns.

For example, here’s what monitoring your website’s SEO health using the Semrush Site Audit tool looks like:

But that’s not all. The SEO monitoring process includes:

Regular checkups keep you informed on how your website is doing. So you know what changes to make.

Further reading:SEO Basics: The Ultimate Guide to SEO for Beginners

Later, we dive into the details of how to perform SEO monitoring tasks using the right tools and tracking the right metrics. But first, let’s look at why monitoring SEO is a critical activity.

Why Is Monitoring SEO Important?

SEO monitoring alerts you to things you could be doing better. So your site and content rank higher in the SERPs.

Here’s a success story.

SEO monitoring was a game-changer for artisan bakery Edelweiss Bakery. While popular with locals, the company wasn’t getting the digital traffic it had hoped for.

Monitoring SEO showed it needed a whole new plan to boost online brand visibility and increase online and offline orders.

It switched gears to a three-stage strategy that targeted its site, blog, and ecommerce platform.

The result?

A 460% increase in monthly mobile organic traffic—from 171 to 785.

Tracking what’s working and what isn’t on your website can achieve a number of things.

Increase Visibility in Search Results

Monitoring your SEO ranking can help you ensure...