6 Tips to Make Your Press Release SEO Friendly in 2023

Marketers have historically used press releases as a way to generate backlinks, draw traffic, and improve search rankings. But are they still relevant in 2023?

We’ll look at whether press release SEO is still effective today. Then we’ll explore six best practices to optimize your press release creation and distribution processes to reach the most relevant audiences.

How Can Press Releases Help with SEO?

Press releases help your search engine optimization (SEO) efforts indirectly by promoting content marketing discovery, building citations for local SEO, and protecting your online reputation.

It’s unlikely that a press release will rank for a highly competitive keyword or phrase. But it can happen.

The SEO benefits of press releases are more likely to be indirect.

Sure, media outlets and websites can pick up your press release and write articles about it. And in those articles, they may link to your website. That means you get backlinks, which are incredibly important for SEO.

But there’s no guarantee that any backlinks resulting from your press release will actually be “follow” links.

Many news and media websites use nofollow links. That means they won’t directly benefit your website from an SEO standpoint.

However, readers may still click on the hyperlink to learn more, sending referral traffic your way.

As a result, press releases can help people discover you and attract visitors to your site.

They may even share articles or videos from your site on their own sites—...