6 Tips to Improve Your Results

Optimizing your website for voice search presents a huge opportunity.

You increase your chances of reaching potential customers who use their voice assistants to find information.

This article offers a deep dive into voice search optimization, including six actionable tips to help improve your voice search rankings.

Let’s start with the basics.

What Is Voice Search Optimization?

Voice search optimization is the process of improving your online presence so you appear for voice search queries.

The primary goal is to get selected by and/or read aloud by voice assistants when users perform a voice search.

Those digital assistants include Google Assistant, Apple’s Siri, Microsoft’s Cortana, and Amazon’s Alexa.

Users can also perform voice searches on search engines like Google using desktop devices. But those results are still displayed the same way as they are for text-based searches.

Voice search isn’t the same as traditional text-based search. Because there’s a slight difference in how we phrase our queries.

For instance, if you’re looking for an Italian restaurant in your neighborhood, you’re likely to type “italian restaurants near me” into a search engine.

But you’re more likely to phrase a voice search query like this: “Hey, Siri, can you find an Italian restaurant nearby?”

We talk to our voice assistants as if we’re talking to real people.

So, voice search queries are usually more conversational, longer, and formulated as full sentences or questions.

These are the...