6 steps anyone can follow to get results

Search Engine Optimization (SEO) is a valuable marketing tool that drives organic traffic—meaning potential customers—to your website. And getting it right is a must, especially for small business owners and e-commerce sites.

If you don’t have a huge budget to hire SEO experts, don’t stress. There are many SEO tips and tricks you can implement and easy-to-use tools to help you.

That’s what this guide is for.

Here are six steps to follow to get results with DIY SEO:

1. Set your organic search baseline
2. Research keywords and relevant search queries
3. Publish optimized content
4. Analyze your backlinks
5. Explore technical issues
6. Stay informed

Clue: Create a free Semrush account (no credit card required) so you can follow the steps in this guide.

1. Set your organic search baseline

SEO is all about improving your website’s search engine rankings. The first step is to understand your baseline: How visible is your website now?

Start with Google Search Console. This is a great tool to improve your performance on Google Search. And really handy for setting your current organic search baseline.

If you don’t have an account yet, open the tool and add and verify that you own your site.

Then click on the “Performance” drop-down menu. And then “Search Results.”

You’ll see how often people see your site, how many times they click through, and much more.

However, a baseline SEO audit should not only include your website. You should also check your competitors’ websites.

To find your...