6 of the best automotive marketing strategies to drive more car sales – CBT Automotive News
The digital landscape has changed the dealership world significantly over the last 15 years – and even more significantly over the last three. Being both available online as a “Digital Dealer” and looking good to a prospective client is more important than ever before to get customers in the door. We’ll discuss a few of the best things you can start working on right away to enhance the digital presence of your dealership.
Local SEO
SEO is an abbreviation for Search Engine Optimization. In the world of a car dealership, enhancing your local SEO can be as simple as taking ownership of your Google Business Profile and Bing Places for Business. Having up-to-date profiles with Google and Bing can increase your chances of being seen when vehicle and service shoppers ask Google for help finding a local dealership.
These profiles should have current pictures, a good working phone number, as well as information about hours and offers.
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