6 Hottest Content Marketing Trends for Your Business [2023]

If there’s anything marketers have learned in the past several years, it’s to prepare for anything.

This year, we’re grappling with an ever-changing digital landscape, potentially paradigm-shifting tools (like ChatGPT), and more. And it’s only February.

So, how do you prepare your content marketing strategy for 2023 to help your business grow organically this year?

To find out, we asked the experts what they see on the horizon.

Keep reading to learn about their top insights.

Trend #1: A Deeper Focus on Your Audience

Although AI and automation continue to rock the content landscape, 2023 will be a year of going back to the basics. Namely, creating content that puts the needs of your target audience first.

Does this sound familiar to you? There’s probably a good reason for that.

According to the 2023 State of Content Marketing report, audience research was the top factor leading to content marketing success for 47% of businesses.

And 44% said that improving the quality and value of their content was also important.

Need more evidence?

Just take a look at Google’s recent core updates. The helpful content updatealone shows how crucial it is for content marketers to know and understand their audience. Google looks for content that:

• Gives users a satisfying experience
• Lives up to its promise

In other words, just like your audience, Google values content that was designed primarily to help by answering real, relevant questions in a way that makes sense.

So, how do you...