6 easy ways to adapt your SEO strategy for stronger AI visibility – Search Engine Land
With the rise of AI-powered search and steady increases in monthly LLM referral traffic, many of our SEO clients are asking how they can improve their visibility and brand sentiment in AI responses.
One of the biggest challenges, though, is that most marketing teams don’t have a dedicated generative engine optimization (GEO) budget or team members with the bandwidth to fully support large-scale AI search optimization initiatives.
The good news?
There are several strategies that can benefit both your traditional SEO and AI visibility.
These optimizations can help make your content digestible for search engines, relevant for AI-generated responses, and more valuable to your audience.
ChatGPT and other LLMs are not replacing Google, and SEO is not dead. SEO is simply evolving. And if you start taking steps to adapt your strategy now, you can keep pace instead of falling behind.
- “SEO is evolving into Generative Engine Optimization (GEO), where success is no longer just about ranking…
The post 6 easy ways to adapt your SEO strategy for stronger AI visibility – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/27/6-easy-ways-to-adapt-your-seo-strategy-for-stronger-ai-visibility-search-engine-land_2025032760552.html
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