6 Audience Ads Updates From Microsoft Advertising – Search Engine Journal
Dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
In its latest article, Microsoft Advertising highlighted a series of updates to various features aimed at helping advertisers maximize ad campaign budget, reach new audiences, and increase ad options for specific verticals.
6 Updates To Audience Ads
This month’s news featured six updates to Audiences Ads, which leverage consumer intent signals, such as searches, web activity, and profile data.
This data allows brands to target an audience ready to convert on MSN, Microsoft Edge, Outlook.com, and additional publisher placements.
Automating Real-Time Bids For Conversions Or Budget
To simplify bidding, Microsoft is rolling out Maximize Conversions and Target CPA.
These features will allow Microsoft to automatically adjust real-time bids for the most conversions or an average target CPA (cost per action) over a 30-day timeframe.
Expanded…
The post 6 Audience Ads Updates From Microsoft Advertising – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/10/03/6-audience-ads-updates-from-microsoft-advertising-search-engine-journal_2023100350871.html
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