59 Blog Stats for 2023

Are you curious about the state of blogging in 2023? Then look no further.

We’ve compiled, screened and categorized a list of up-to-date statistics below.

Click to jump to a category, or keep reading for our top blog stats:

These are the most interesting blogging statistics you should know.

1. 71% of marketers report that content marketing has become more important to their organization in the past year (Content Marketing Institute).
2. 76% of content marketers use content to generate leads (Analyze.ly).
3. There are over 600 million blogs out of 1.9 billion websites worldwide (Web Tribunal).
4. 77% of internet users read blogs (Social Media Today), and almost 26% of people in the UK aged 5–18 read blogs (statesman).
5. There is a strong positive correlation between word count and backlinks, but only up to 1,000 words. For posts longer than 1,000 words, there is a strong negative correlation between word count and backlinks (Ahrefs).
6. There is a moderate correlation between content length and organic traffic, but only up to 2,000 words. For posts longer than 2,000 words, there is a moderate negative correlation between word count and organic traffic (Ahrefs).
7. 80% of bloggers report that blogging produces results (Orbit Media).
8. The bloggers who publish two to six times a week are 50% more likely to report strong results (Orbit Media).
9. Bloggers who use 7+ images per post are 2.3 times more likely to report strong results (Orbit Media).
10. 65% of B2B...