50% of product searches start on Amazon – Search Engine Land

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey.

Why we care. Nearly all consumers research purchases online and rely heavily on ratings and reviews. So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products.

By the numbers. Here’s where respondents said they start searching when shopping online:

• Amazon: 50%
• Google: 31.5%
• Retail or brands websites: 14%
• Reviews websites: 2%
• Social media: 2%

But. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Gen Z was also the most likely group to start their shopping journey on social media (5%).

Reviews and ratings. Reviews and ratings can make or break a sale more than any other factor, including product price, free shipping, free returns and exchanges, and more.

Overall, 77% of respondents said they specifically seek out websites with reviews – and this number…

Read Full Story: https://news.google.com/rss/articles/CBMiSmh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vNTAtb2YtcHJvZHVjdC1zZWFyY2hlcy1zdGFydC1vbi1hbWF6b24tNDI0NDUx0gEA?oc=5

The post 50% of product searches start on Amazon – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/05/16/50-of-product-searches-start-on-amazon-search-engine-land_2023051644879.html

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