5 Ways Twitter Can Increase Your Brand’s Google Search Visibility

You cannot underestimate the power of Twitter as a platform for your business when it comes to marketing. Not only does it help you connect directly with your customers, but it also empowers you to forge long-lasting relationships with your audience while consistently promoting your brand and building awareness around it.

Today, I delve into 5 effective ways to optimize your brand’s exposure on Twitter – and improve its Google Search visibility in the process.

1) Make the most of Twitter carousels

There are many ways you can use Twitter carousels to promote your relevant and related content:

• Deliver the content of your audience actually care about: Will the content you share resonate with your audience’s needs, interests and lifestyle? Does it relate to their everyday pain points and responsibilities, both personal and professional? And of course, what would Does your audience love to learn? What they would like to see more of—and can your brand step in and provide it?
• Tune in on popular topics: Twitter offers you a golden opportunity to retain your current audience while attracting the attention of prospects far and wide. One way to do this is to tweet in a way that shows your brand has its finger on the pulse of the culture. What are people in your industry talking about right now?
• Use popular hashtags: By including highly relevant hashtags in your tweets, you improve your chance of ranking higher Google’s search results.
• Mention other accounts—and encourage...