5 ways to set the stage for a successful SEO engagement – Search Engine Land

So you’ve won a new SEO client – hooray!

Before you officially get the partnership kicked off, there’s a lot of ground to cover to help you set the stage for success and make a great first impression.

As SEOs know, every website has two areas that need focused analysis before you kick off an SEO program: content and back-end setup.

This article will tackle five initiatives my team undertakes right after the contract is signed to find and address those critical fixes and ensure we’re setting up our client for success. They are:

• Audit existing content for opportunities to update.
• Assess the website to prioritize technical optimizations.
• Deliver a keyword research list – well in advance of kickoff.
• Map keywords to site pages.
• Set up a tracker that works for both sides.

Let’s dig into each initiative.

1. Audit existing content for opportunities to update

How many times have you had a client eager to launch into building new content without considering optimizing what’s already on…

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The post 5 ways to set the stage for a successful SEO engagement – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

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