5 Ways to Increase Website Authority: An Actionable Guide

Website authority is a score calculated by Semrush using data about your website. The score is an estimate of how well-positioned your website is for ranking against other websites in your industry.

This guide will give you a better understanding of how Semrush calculates Authority Score. And show you how to increase website authority with five concrete tips.

Website Authority Score: What Is It?

Authority Score is a metric from Semrush that quantifies the overall authoritativeness and quality of a website.

You can find it in Domain Overview (among other tools). And it looks like this:

Semrush’s algorithm calculates a website’s Authority Score using the following three elements:

1. Link Power: The quantity and quality of a website’s backlinks
2. Organic Traffic: The number of organic clicks a site receives from search engines every month
3. Spam Factors: Qualities of a site’s backlink profile that signal link manipulation

Your website’s link power and organic traffic metrics come from Semrush’s database. And Semrush includes spam factors to make its authority algorithm more manipulation-resistant.

When combined, these metrics provide a data-driven estimate of your domain’s overall authority from the perspective of search engines.

Is Authority Score a Ranking Factor?

Ranking factors are the metrics that Google uses in its ranking algorithm. Authority Scoreis not a ranking factor.

However, a website’s Authority Score is calculated using metrics that are confirmed ranking...