5 ways AI is the future of SEO – and 5 ways SEOs still have job security – Search Engine Land

Everyone in SEO is buzzing about AI following announcements from Google and Microsoft about forthcoming AI-powered search functionality.

It’s still early, but AI is already helping search professionals do their jobs faster and easier. The sky’s the limit for its future potential.

For now, however, human input remains a vital component. But whether that continues to be the case remains to be seen.

Here’s a closer look at five ways AI is helping SEOs – and five ways it still has a long way to go.

1. AI generates broad global keywords – but not specific keywords

AI has helped accelerate the process of identifying global keywords, according to Michael Bonfils, global managing director of digital marketing agency SEM International. This allows him to establish a baseline to tinker with more easily.

“It by no means understands a client’s unique business as all businesses are different one way or another, but it helps us speed up the process of organizing campaigns, considering suggested…

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source: https://news.oneseocompany.com/2023/02/23/5-ways-ai-is-the-future-of-seo-and-5-ways-seos-still-have-job-security-search-engine-land_2023022341063.html

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