5 undervalued skills to complement PPC management – Search Engine Land
I always ask the same hypothetical question to friends and coworkers:
If you were 20 years younger with the hindsight you have, what career path would you take differently?
It’s fairly easy to look back. But what’s (much) harder is to look forward in time and identify areas that will increase in value in the next few years.
Here are five marketing skills I believe will only increase in value in the next few years to expand your expertise and your career path options.
1. Creative generation
Everybody seems to think creativity is dying, especially since the rise of AI over the past two years.
However, AI is the exact reason why I think the skill of creating smart, engaging, edgy, unique, and thought-provoking creative will be worth its weight in gold.
Creative is advertising’s founding father. It will never not be at the core of your advertising strategy.
In a sea of average content, which ChatGPT often provides across multiple channels, the ability to stand out from mediocrity will…
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