5 Tips to Drive Business

Google Business Profile, otherwise known as GBP (and formerly known as Google My Business), is a valuable marketing tool that’s often underused.

But taking advantage of this free listing can help you boost brand awareness on the world’s most popular search engine and gain more customers.

Here’s how to make the most of your GBP:

1. Write an Engaging, Keyword-Friendly Business Description

Besides your business name, your GBP description is the first thing users see when your business pops up on Google search.

So, you need it to be accurate, compelling, and relevant to your target audience.

Here’s how to do it:

Be Concise and Showcase What Makes Your Brand Unique

Provide clear information about what you do. But sprinkle in some personality by highlighting your brand’s story, mission, and core values.

Let’s look at this example from fashion boutique Aritzia:

From the GBP description, we immediately learn Aritzia’s target audience: women. We learn what they offer: clothes. We learn that their core goal is to provide high-quality, contemporary fashion at a valuable price. And we get this key info in the first three sentences.

Then, they highlight their true “secret sauce”: developing their own brands, searching for top sources across the globe, and paying close attention to details.

It’s short, engaging, and informative.

Follow Aritzia’s lead with your own quick blurb that focuses on what you do and what makes your brand stand out.