June 14, 2022  SEONews
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5 tips to develop authoritative content for Google and searchers – Search Engine Land

Day 1 of SMX Advanced 2022 opened today with a keynote by Jaimie Clark, VP of SEO at Centerfield. It was packed full of insights around creating authoritative content that Google ranks and searchers need.

The Wirecutter migration: SEO + content + rebrand

Before Clark joined Centerfield, she worked at the New York Times. In 2016, New York Times Co. bought The Wirecutter, a product recommendation site.

She led the migration of thewirecutter.com to nytimes.com/wirecutter in 2020. This migration resulted in Wirecutter doubling its search traffic within a year.

But two years of SEO work preceded the migration. And it started with a new mission: to help people effortlessly choose and buy the stuff they need to live a better life.

How they did this:

  • Thorough reporting that got to the right answer.
  • A hard focus on solving reader problems (not heroing products).
  • Making actionable recommendations and communicating as a human would.
  • Prioritizing long-term reader trust.

Here are five tips…

Read Full Story: https://searchengineland.com/develop-authoritative-content-google-searchers-smx-advanced-keynote-385793

The post 5 tips to develop authoritative content for Google and searchers – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.



source: https://news.oneseocompany.com/2022/06/14/5-tips-to-develop-authoritative-content-for-google-and-searchers-search-engine-land_2022061421685.html

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