5 things that led to an Google HCU recovery (and 3 that didn’t) – Search Engine Land
The past year has been a rollercoaster for publishers navigating an increasingly crowded web. With competition rising and AI shaking up search results, staying on top of rankings is no small feat – especially in light of Google’s constant updates.
This includes the helpful content update (HCU), which has left many sites struggling to recover from traffic drops and ranking tumbles.
Having experienced this, I’ve learned there’s no one-size-fits-all fix. But we can bounce back by making strategic changes. Here’s how I did it – and what other publishers can learn from the journey.
Dealing with Google’s HCU
I know, I know: Google doesn’t like us to call it the helpful content update anymore. It’s all been baked into search and is just a part of the core!
The whole thing is a system update, regularly weighting and reinterpreting the various signals.
But the HCU has made life complicated for so many, tumbling rankings, decimating traffic and sending some sites to a tear-filled graveyard…
The post 5 things that led to an Google HCU recovery (and 3 that didn’t) – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/10/14/5-things-that-led-to-an-google-hcu-recovery-and-3-that-didnt-search-engine-land_2024101458593.html
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