5 text marketing ideas to grow your practice – MedCity News
Texting is a powerful marketing tool that has the ability to drive more patients to book appointments with you, increase referrals, and boost revenue. Particularly when combined with other marketing strategies — such as social media, blogging, and email marketing — texting lifts your communications to a new level.
Once you understand the HIPAA nuances of texting in the healthcare space, these five SMS marketing tips will help you nurture patient relationships, and establish a stronger presence for your practice so you can ultimately drive growth and efficiency.
1. Text special offers and promotions on popular services.
Your existing patients already know and trust you, and they’re more likely to take you up on an offer. So text them about a general service they could benefit from, such as a physical exam or a cholesterol test.
Those patients also might not know that you offer a certain service. In fact, they probably don’t. But they would be open to booking another appointment if…
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