5 Steps to Writing the Perfect Media Pitch

In the realm of PR outreach, probability theory has little to do with the outcome. You can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage.

Databox surveyed PR professionals and found that for the majority of PR pros only 10% of their media pitches actually make it to press.

While this may sound discouraging, as we can see, some PR pros actually get 50%+ success rate, so there must be something you can do about writing a media pitch that can get you that coverage.

This post will uncover the key make-or-break factors that are likely to give a boost to your media outreach efforts.

An understanding of the very nature of a media pitch will guide your pitching efforts in the right direction.

A media pitch is essentially an email you send to relevant media contacts and publications (journalists, reporters, editors across digital or print media outlets) so that they decide to cover it. This pitch letter should only include the most important details that can grab their attention:

• The lead: an enticing hook that shows why your story is newsworthy and deserves media coverage.
• Call-to-action: this is where you specify what it is exactly you want the reporter to do with your proposal —run an interview, write a review, integrate your data into their existing coverage, etc.
• Value proposition: an explainer of how your story (data, piece of news, etc.) adds value to what the journalist is...