5 Simple and Effective SEO Methods for Small Businesses – Entrepreneur
Key Takeaways
- Simple steps, such as devoting separate web pages (along with unique content) to each of your products or services, can have a major SEO impact.
- Google is critical, but it’s also vital to SEO-optimize your presence on a variety of search platforms like Pinterest, YouTube, and LinkedIn.
Search engine optimization (SEO) is, of course, pretty much an existential marketing consideration at this point: Without it, you’re sunk. That said, a great many owners find associated strategies to be confusing and complicated, and inevitably highly technical. But worry not: There are simple yet effective SEO techniques that dependably produce more traffic for smaller and/or new businesses.
Create product-specific landing pages
A common mistake is consolidating all of a company’s products or services onto a single web page, but this means missing a vital opportunity to optimize product- or service-specific landing pages for target keywords.
Take a Los Angeles-based family law…
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