5 SEO Insights to Learn From

Healthline is one of the biggest health niche websites. We’re talking tens, if not hundreds of millions of clicks every month with fierce competition. It doesn’t get much more exciting in SEO thanthis.

Healthline is owned by media giant company Red Ventures, which has a whole RVO Health subdivision comprising many domains in this YMYL niche. One of them is also Medical News Today that you can see among the biggest players listed in the chartabove.

All of these websites are SEO powerhouses we can learn from, but I found Healthline to be the most interesting one, especially its content and on-page aspects. Let’s take a look at five insights that stood out to me from many hours of analysis.

It’s hardly a surprise that you’ll find patterns after publishing tens of thousands of pieces of content. In Healthline’s case, it currently has around 34K pages in its Health and Nutrition article subfolders that drive the vast majority of its traffic:

Certain types of content, like food item overviews, can be templated pretty heavily, as you can see from the title tags and H2shere:

But more often than not, you’ll need some more unique points and headings to align perfectly with the search intent.

For example, here are three SERP snippets that use the same title tag template that tells you the focus of the article.

We have crackling inear…

Followed by wristpain…

And ending with contact dermatitis.

Causes, symptoms, and...