5 Remarketing Tips from a Successful Small Business

When your business grows and changes, your brand should evolve with it. But figuring out when or what to rebrand can be tricky. For small business owner Stanley Chase III of Louisville Vegan Jerky Co. (LVJCo), rebranding was a natural evolution as the business grew, the competition changed and the market expanded.

What initially started as a casual burnt meal has grown into a thriving business, boasting 12 unique flavors sold nationwide. Drawing much of its success on trendy and experimental package design, we’ll dive into the evolution of a brand and show how reinventing the look of your brand as it grows is essential to maintaining a connection with your current customer base and your reach expand to new audiences. We will take you through 4 different stages that businesses go through when it comes to successful rebranding:

By the end of this piece, you’ll have a better understanding of where you stand with your branding journey and whether rebranding your business is the right move. And 5 tips to help you remarket successfully.

Imagine: it’s 2011, and the founder of LVJCo. is struggling to make ends meet by selling vegan sandwiches around town. One day, after trying to make a new sandwich, he accidentally overcooked some soy protein and left it on the counter to cool with the intention of throwing it out. An hour later, his roommate shouted from the kitchen: “Who made this jerky?! The rest is history—after tasting it himself, he quickly threw the rest into ziplock...