5 Questions With Kevin Indig

“Five Questions With…” features SEO professionals and marketers of all experience levels.

To kick things off, we chatted with Kevin Indig, who shared his start in the industry, advice for aspiring SEOs, plus a DALL-E sketch that would put Leonardo da Vinci to shame. (Or maybe not!)

I was an avid gamer and first learned about SEO by building websites for a Counter-Strike clan!

I discovered the idea of search engines in my mid-teens, but only properly learned SEO from the ground up after joining a Germany-based SEO agency in 2011.

I’m quite positive about AI changing the game significantly – I foresee us moving away from classic search results to something less cluttered, with fewer but better results.

However, you know how it is with SEO projections. I could easily be wrong, and the opposite could happen.

Most SEOs start out way too technical. This is not a problem if you have your own business or website. But when you’re working with clients or in-house, you should tie your recommendations to business problems and avoid technical talk—except when you’re talking to certain teams, like engineers.

SEO is no longer the hacky, dark art it once was – yet too many SEOs still act like it is. This prevents them from achieving more because they don’t get buy-in and funding for their recommendations.