5 logos we’d like to see redesigned in 2023 (and why)
Sometimes a logo just doesn’t work. It happens to everyone from startups to big brands. (You’ll definitely know when you see these logos.) Maybe it’s too complex. Maybe it’s too generic and similar to other logos. Or maybe it’s just not dating in a timeless way.
So, we’ve rounded up five logos from established brands that we think need a redesign this year!
See if you agree with our views on these points. Logos are famously subjective – you may have a completely different opinion!
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1. Sherwin-Williams
Sherwin-Williams is a classic brand with a classic mark. The problem with that today is that there is just too much going on for the logo to stand out and be legible.
Let’s start with the icon/graphic mark. There are some obvious challenges:
- Multiple small words
- Hard color combinations
- Complex graphic design element (paint bucket, paint pour and a globe)
- Size and scale are impossible to read small – icons, favorites, etc.
- Overall dated style for iconography
Combine those elements with a long word in an all caps, italic style and there’s just a lot to visually digest.
This brand could...
source: https://news.oneseocompany.com/2023/01/13/5-logos-wed-like-to-see-redesigned-in-2023-and-why_2023011339183.html
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