5 Examples of Burger King Marketing and Advertising Strategies

Founded in the year 1953, Burger King has changed hands many times and undergone several transformations in how they approach advertising. Throughout the 1970s and into the 2000s, Burger King’s marketing strategy was restaurant marketing agenciesbut none of them are as creative as his recent wonders.

History of Burger King

Initially named “Insta-Burger King,” the restaurant was sold to Miami-based franchisees James McLamore and David Edgerton only a year after opening. In 1955, the Burger King character was created. The Whopper was introduced in 1957, while McDonald’s was still selling small hamburgers in comparison. Within 2 years, Burger King released its first television commercial and then established its franchise system. The next decades are a wild ride. Four acquisitions and a merger between 1967 and 2002 are followed by the final Tim Hortons merger in 2014 to form a new parent company called “Restaurant Brands International”. Now the restaurant chain has more than 18,000 stores in almost 100 countries.

Rebranding of Burger King

Along with many acquisitions and mergers, Burger King brand identity has changed frequently. The Burger King character was used as a logo between 1955 and 1969, but then more simplistic designs with a burger were preferred. In 2002, new management sought to undo decades of unsuccessful advertising by going with a fresh creative team. Burger King’s marketing strategy thereafter targeted the 18-35 demographic. The brand established a new...