5 Content Strategy Examples That Work (And Why)

Nailing down your content strategy is one of the best ways to grow your business. But that’s easier said thandone.

To help you with this, I want to dissect a few successful content strategy examples. Not only will we look at what content they create, but we’ll also look at why their strategies work and tips on implementing these strategies in your own marketing.

First up, I’d like to highlight our own content strategy here at Ahrefs. We rely almost solely on content to promote our product, which is an all-in-one SEO toolset.

Why us? Because our content marketing strategy was one of the main factors that grew our traffic to over 2.4M monthly visits from search engines (data from Ahrefs’ Site Explorer):

What is our strategy?

We focus on search engine optimization, i.e., creating content intended to rank on the front page of Google for keywords that help us promote our product.

We started with a focus on SEO-specific content, but we’ve since scaled our blog to cover other marketing topics, including content marketing, affiliate marketing, video marketing, andmore.

Our strategy begins with keyword research to determine what keywords our target audience is searching for. Then we create content that matches the search intent of those keywords.

Within that content, we promote our product whenever it’s relevant using screenshots, tutorials, helpful tips, and direct product promotion. You’re seeing an example of this rightnow.

When deciding which keywords to pursue, it’s a good...