5 Content Marketing Challenges Everyone Has To Face

If you’re reading this, we’re guessing you have a lot to shout about. Maybe even a cheeky photo op with your CEO reclining regally on a new office desk. Content marketing is the megaphone that tells your audience what you do, why they should care and how your business’ personality infuses it all with heart and soul.

But, that megaphone needs a point for every message. It also must be aimed at the right people, precisely tuned to cut through countless other demands on our attention. You have to keep feeding quality content into that funnel on schedule, too. Otherwise words are just words — not the conversion magnets you dream of.

Semrush reveals that 78% of successful content marketers pin their wins on a clear strategy. Yet, that strategy can face plenty of challenges. We’re going to help you beat them. From subject matter and discoverability to the finer details of a content calendar, let’s break down 5 factors standing between you and marketing mastery.

1. Giving Your Marketing a Purpose

High-quality writing is always going to draw more eyes to your website or email marketing, but it must be more than a good read. It has to have a goal in mind. Every line, paragraph and call-to-action (CTA) should push an audience toward an outcome.

This goal depends on the type of content you’re creating and who it’s targeting in the sales funnel. A prospect who’s never seen you before, for example, will want to know more about the problems you’ll enable them to overcome or erase —...