5 Brands Share £2m Sky Sustainable Ad Prize – The Drum

Each of the five winning brands will now produce their adverts ahead of a final round of judging in December, following which the winner will secure an additional 1m in media value to further elevate their work.

Fiona Ball, group director of the Bigger Picture at Sky, said: “Last year, the Sky Zero Footprint Fund resulted in five great adverts and brought disruptive brands to TV for the first time. This year it’s exciting to see yet again that so many inspiring brands are committed to making a difference. Each of the winning brands from this year’s Sky Zero Footprint Fund delivers a critical message that aligns with ours; that sustainable can be attainable. And, with the opportunity to use the power of TV advertising, this message is amplified, ultimately driving positive change.”

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Read Full Story: https://www.thedrum.com/news/2022/08/17/5-brands-share-2m-sky-sustainable-ad-prize

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