4 Tools to Help You Create Engaging Digital Content

Create compelling contents that people want to read but also work for organic search doesn’t have to be difficult or expensive. Knowing what tools are out there to help you get it right is key to starting the process so you can progress content strategy through to creating engaging content that gets in front of the eyes of your target audience.

These tools range from content discovery and gap analysis to ideas and inspiration assistance and creation itself. We’ve provided an overview of a variety of tools that are sure to help you create compelling content, and we use all of them here at Koozai, so we know firsthand how useful they are!

1. Google Keyword Planner

Although query research may have already been completed during an initial research and strategy phase, Keyword Planner is a very useful tool to revisit when you need help with inspiration for digital content or assistance with an existing idea. By using the ‘keyword discovery’ tool within keyword planner, you will be able to find the best terms for your business, or else be used to look further into one specific topic, and how users are searching for it. It’s a tool you can use for a plethora of digital content as well – blog posts, landing pages, category pages and product pages are just a handful of examples. We find Keyword Planner especially useful for blog posts, as it can help you find more niche long-tail keywords to target.

2. Answer the public

Answer The public is a tool we’ve talked about on the...