4 Tips for Proactive Online Reputation Management – Search Engine Journal

Every company will have dissatisfied customers.

I don’t care how good you are – someone is eventually going to be dissatisfied with your product or service.

I’ve spent most of my career involved in crisis communication in some form or another.

My first big crisis assignment was also my biggest – managing the digital communications strategy for American Airlines during the events of 9/11.

I’ve handled four airplane crashes, three cruise ship sinkings, and countless CEO infidelities.

I’m also a bonafide SEO geek.

In this column, I’m going to address some basic strategies and tactics every company can employ to help mitigate the damage of a future crisis.

1. Monitor Your Brand & Executives

Many crises can be avoided through the early detection of a problem.

The most important thing you can do today to avoid a future crisis is to monitor your brand and key personnel.

That’s right – it’s not enough to just monitor your brand terms.

You need to keep tabs on the digital presence of…

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