4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]

Many popular link building tactics produce low-quality links that don’t improve SEO performance.

Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down theline.

Here are four tactics for building high-quality links that help you stay ahead of your competition, expose your brand to new audiences, and are less likely to be devalued in future algorithm updates.

Digital PR is the process of creating content that appeals to journalists and promoting it tothem.

If they like the content, they’ll write a feature about it or include it in a piece they’re writing. This can land you many high-quality backlinks from big sites and news publications for free.

Examples

In the months following ChatGPT’s release, Fery Kaszoni and his team at Search Intelligence compiled statistics about Open AI’s popularity since launching ChatGPT and compared it to other popular platforms like Instagram and TikTok.

The result? 60+ free link placements, including mentions on Yahoo News (DR 92), The Wrap (DR 84), and Time magazine (DR92).

In another campaign, Fery and his team calculated how much money beloved video characters would earn in real life. This campaign earned 20+ free links including a DR89 link from British newspaper, The Daily Express.

How to doit

Successful Digital PR requires some creativity, but this is the process in a nutshell:

1. Find a trending topic
2. Create relevant newsworthy content around thattopic
3. Tell journalists aboutit